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Volumn , Issue , 2009, Pages 778-785

Finding influential ebay buyers for viral marketing - A conceptual model of buyerrank

Author keywords

E Commernce; EBay; PageRank; Social network analysis; User generated content; Viral marketing; Web 2.0

Indexed keywords

E-COMMERNCE; EBAY; PAGERANK; SOCIAL NETWORK ANALYSIS; USER GENERATED CONTENT; VIRAL MARKETING; WEB 2.0;

EID: 70349483954     PISSN: 1550445X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/AINA.2009.36     Document Type: Conference Paper
Times cited : (17)

References (16)
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  • 7
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  • 11
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  • 13
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    • Mining Social Networks for Viral Marketing
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    • Domingos, P.1
  • 14
    • 33749999452 scopus 로고    scopus 로고
    • Knowledge-Sharing and Influence in Online Social Networks via Viral Marketing
    • M. R. Subramani and B. Rajagopalan, "Knowledge-Sharing and Influence in Online Social Networks via Viral Marketing", Communications of the ACM, vol. 46, 2003.
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    • Subramani, M.R.1    Rajagopalan, B.2
  • 15
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    • Network-Based Marketing: Identifying Likely Adoptors via Consumer Networks
    • S. Hill, F. Provost, and C. Volinsky, "Network-Based Marketing: Identifying Likely Adoptors via Consumer Networks", Statistical Science, vol. 21, pp. 256-276, 2006.
    • (2006) Statistical Science , vol.21 , pp. 256-276
    • Hill, S.1    Provost, F.2    Volinsky, C.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.