Personalized product configuration rules with dual formulations: A method to proactively leverage mass confusion

Expert Systems with Applications

Volumn 37, Issue 1, 2010, Pages 383-392

  Chen, Zhaoxun ^a   Wang, Liya ^a  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

Author keywords

Mass confusion; Neural network; Personalization; Product configuration

Indexed keywords

CONFIGURATION RULES; CUSTOMERS' SATISFACTION; INTERACTION PROCESS; MASS CONFUSION; MASS CUSTOMIZATION; PERCEIVED RISK; PERSONALIZATION; PERSONALIZATIONS; PERSONALIZED PRODUCTS; PRODUCT CONFIGURATION; RULE EXTRACTION;

CUSTOMER SATISFACTION; NEURAL NETWORKS; SALES;

RESEARCH;

EID: 70349445624     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.05.050     Document Type: Article

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