An investigation into gambling purchases using the NBD and NBD-Dirichlet models

Marketing Letters

Volumn 20, Issue 3, 2009, Pages 263-276

  Lam, Desmond ^a   Mizerski, Richard ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Gambling consumption; NBD model; NBD Dirichlet model

Indexed keywords

EID: 70349336349     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9073-6     Document Type: Article

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