Quality, sunk costs and competition

Review of Marketing Science

Volumn 7, Issue , 2009, Pages

  Crespi, John M ^a   Marette, Stephan ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b Réseau National Cancer Recherche   (France)

Author keywords

Concentration; Market structure; Ordered probit; Product differentiation; Product quality; Sunk cost

Indexed keywords

EID: 69949142033     PISSN: None     EISSN: 15465616     Source Type: Journal    
DOI: 10.2202/1546-5616.1096     Document Type: Article

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