Predicting new customers' risk type in the credit card market

Journal of Marketing Research

Volumn 46, Issue 4, 2009, Pages 506-517

  Zhao, Yl ^a   Zhao, Ying ^b   Song, Inseong ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Bayesian estimation; Customer relationship management; Market segmentation; Risk prediction; State space model

Indexed keywords

EID: 69549135791     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.4.506     Document Type: Article

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