Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies

Technological Forecasting and Social Change

Volumn 76, Issue 8, 2009, Pages 1055-1077

  Fenwick, David ^a   Daim, Tugrul U ^a   Gerdsri, Nathasit ^a,b  

^a Portland State University   (United States)

^b MAHIDOL UNIVERSITY   (Thailand)

Author keywords

Hierarchical decision model; Internet security technologies; Technology Development Envelope (TDE); Technology Roadmapping

Indexed keywords

BUSINESS MODELS; DECISION METHODOLOGY; HIERARCHICAL DECISION MODEL; INTERNET SECURITY; INTERNET SECURITY TECHNOLOGIES; INTERNET TECHNOLOGY; MARKET DRIVERS; MARKETING TOOLS; NEW APPROACHES; ROAD MAPPING; ROADMAP; SOFTWARE SERVICES; TECHNOLOGY DEVELOPMENT ENVELOPE (TDE); TECHNOLOGY ROADMAPPING; VALUE DRIVEN;

DECISION MAKING; INDUSTRIAL MANAGEMENT; INTERNET; MARKETING; MODELS; TECHNOLOGICAL FORECASTING;

TECHNOLOGY;

ADVANCED TECHNOLOGY; DECISION MAKING; HIERARCHICAL SYSTEM; INTERNET; MARKETING; TECHNOLOGICAL DEVELOPMENT;

EID: 69449089972     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2009.04.005     Document Type: Article

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