Identifying target green 3C customers in Taiwan using multiattribute utility theory

Expert Systems with Applications

Volumn 36, Issue 10, 2009, Pages 12562-12569

  Wang, Miao Ling ^a   Kuo, Tsai Chi ^a   Liu, Jia Wen ^a  

^a MINGHSIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Cluster analysis; Green product; MAUT; Nonlinear mixed integer programming; NPS

Indexed keywords

ANOVA ANALYSIS; CLUSTERING ANALYSIS; DATA MINING TECHNIQUES; DEMOGRAPHIC VARIABLES; ENVIRONMENTAL BEHAVIOR; ENVIRONMENTAL KNOWLEDGE; GREEN PRODUCT; MAUT; MIXED INTEGER; MULTI-ATTRIBUTE UTILITY THEORY; NONLINEAR MIXED INTEGER PROGRAMMING; NPS; PROMOTION STRATEGIES; STEPWISE REGRESSION; WIN-WIN;

CLUSTER ANALYSIS; CUSTOMER SATISFACTION; DATA MINING; DYNAMIC PROGRAMMING; ENVIRONMENTAL PROTECTION; INTEGER PROGRAMMING; MINING; NONLINEAR ANALYSIS; SUSTAINABLE DEVELOPMENT;

SALES;

EID: 69249217838     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.05.033     Document Type: Article

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