How potential tourists react to mass media marketing: Advertising versus Publicity

Journal of Travel and Tourism Marketing

Volumn 18, Issue 3, 2005, Pages 49-61

  Loda, Marsha D ^a   Norman, William ^b   Backman, Kenneth ^b  

^a AUGUSTA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Advertising; Destination selection; Publicity; Tourism marketing

Indexed keywords

EID: 69249176657     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v18n03_06     Document Type: Article

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