From contract manufacturing to own brand management: The role of learning and cultural heritage identity

Management and Organization Review

Volumn 4, Issue 1, 2008, Pages 109-133

  Horng, Ching ^a   Chen, Wayne ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b NONE   (Taiwan)

Author keywords

Buyer learning; Cultural heritage identity; Own brand management; Subsidiary learning

Indexed keywords

EID: 68849108836     PISSN: 17408776     EISSN: 17408784     Source Type: Journal    
DOI: 10.1111/j.1740-8784.2007.00093.x     Document Type: Article

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