Brand and price advertising in online markets

Management Science

Volumn 55, Issue 7, 2009, Pages 1139-1151

  Baye, Michael R ^a   Morgan, John ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Media; Price dispersion; Pricing; Promotion

Indexed keywords

ADVERTISING; MEDIA; PRICE DISPERSION; PRICING; PROMOTION;

DISPERSIONS; SALES;

COSTS;

EID: 68349117364     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1005     Document Type: Article

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