Developing inventories for satisfaction and Likert scales in a service environment

Journal of Services Marketing

Volumn 23, Issue 4, 2009, Pages 219-225

  Braunsberger, Karin ^a   Gates, Roger ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b DSS Research   (United States)

Author keywords

Customer satisfaction; Inventory; Services marketing; United States of America

Indexed keywords

EID: 68149152780     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910965557     Document Type: Article

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