"Sorry, We Are Fully Booked!" - An experimental study of preference formation through unavailable services

Australasian Marketing Journal

Volumn 17, Issue 1, 2009, Pages 27-35

  Woratschek, Herbert ^a   Roth, Stefan ^b   Horbel, Chris ^a  

^a UNIVERSITY OF BAYREUTH   (Germany)

^b France   (Germany)

Author keywords

Experiment; Preference formation; Services; Unavailability

Indexed keywords

EID: 68049097291     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.01.007     Document Type: Article

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