The moderating effect of product category knowledge and attribute importance on the attraction effect

Marketing Letters

Volumn 9, Issue 1, 1998, Pages 93-106

  Malaviya, Prashant ^a   Sivakumar, K ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Attraction effect; Attribute importance; Product knowledge

Indexed keywords

EID: 3242869792     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007976305757     Document Type: Article

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