The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition

Psychology and Marketing

Volumn 26, Issue 4, 2009, Pages 321-332

  Nan, Xiaoli ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049088757     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20275     Document Type: Article

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