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Volumn 13, Issue 2, 2009, Pages 279-296

Internationalisation of the Spanish fashion brand Zara

Author keywords

Fashion; International business; International marketing; Market entry; Retailing; Spain

Indexed keywords

ADVERTISING; FASHION; GARMENT; MARKET; MARKETING; RETAILING;

EID: 67949115724     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910957770     Document Type: Article
Times cited : (56)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.