메뉴 건너뛰기




Volumn 40, Issue 2, 2009, Pages 35-44

A psychometric assessment of an instrument to measure a service firm's customer-based corporate reputation

Author keywords

[No Author keywords available]

Indexed keywords


EID: 67651006090     PISSN: 20785585     EISSN: 20785976     Source Type: Journal    
DOI: 10.4102/sajbm.v40i2.539     Document Type: Article
Times cited : (14)

References (34)
  • 2
    • 67650811562 scopus 로고    scopus 로고
    • Into the tiger's liar
    • 29 May
    • Anderson, B. 2008. 'Into the tiger's liar', Finweek, 29 May:12-15.
    • (2008) Finweek , pp. 12-15
    • Anderson, B.1
  • 5
    • 33644622859 scopus 로고    scopus 로고
    • Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology
    • Brown, T.J., Dacin, P.A., Pratt, M.G.& Whetten, D.A. 2006. 'Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology', Journal of the Academy of Marketing Science, 34(2):99-106.
    • (2006) Journal of the Academy of Marketing Science , vol.34 , Issue.2 , pp. 99-106
    • Brown, T.J.1    Dacin, P.A.2    Pratt, M.G.3    Whetten, D.A.4
  • 6
    • 67650811563 scopus 로고    scopus 로고
    • The thick end of the wedge
    • 12 May, p
    • Bruce, P. 2008. 'The thick end of the wedge', Business Day, 12 May, p.10.
    • (2008) Business Day , pp. 10
    • Bruce, P.1
  • 7
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • Churchill, G.A., Jr. 1979. 'A paradigm for developing better measures of marketing constructs', Journal of Marketing Research, 16(1):64-73.
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 64-73
    • Churchill Jr., G.A.1
  • 8
    • 67650850356 scopus 로고    scopus 로고
    • Enron. Wal-Mart is the new punching bag, Online] URL:, Accessed July 2008
    • Collins, C. 2004. 'Move over, Enron. Wal-Mart is the new punching bag'. [Online] URL: http://www.csmonitor.com/2004/0223/p01s02-usec.html. Accessed July 2008.
    • (2004) Move over
    • Collins, C.1
  • 9
    • 67650847305 scopus 로고    scopus 로고
    • Inside the news; H.P., Red-faced but still selling
    • 1 October, Online] URL:, Accessed July 2008
    • Darlin, D. 2006. 'Inside the news; H.P., Red-faced but still selling', The New York Times electronic edition. 1 October. [Online] URL: http://query.nytimes.com/gst/fullpage.html?res=9401EEDDI 1730F932A35753C1A9609C. Accessed July 2008.
    • (2006) The New York Times electronic edition
    • Darlin, D.1
  • 10
    • 14644433112 scopus 로고    scopus 로고
    • The C-OAR-SE procedure for scale development in marketing: A comment
    • Diamantopolous, A. 2005. 'The C-OAR-SE procedure for scale development in marketing: A comment', International Journal of Research in Marketing, 22(1): 1-9.
    • (2005) International Journal of Research in Marketing , vol.22 , Issue.1 , pp. 1-9
    • Diamantopolous, A.1
  • 11
    • 0346198098 scopus 로고    scopus 로고
    • The reputation quotient: A multi-stakeholder measure of corporate reputation
    • Fombrun, C.J. Gardberg, N.A.& Sever, J.W. 2000. 'The reputation quotient: A multi-stakeholder measure of corporate reputation', The Journal of Brand Management, 7(4):241-255.
    • (2000) The Journal of Brand Management , vol.7 , Issue.4 , pp. 241-255
    • Fombrun, C.J.1    Gardberg, N.A.2    Sever, J.W.3
  • 12
    • 0000789331 scopus 로고    scopus 로고
    • An updated paradigm for scale development incorporating uni- dimensionality and its assessment
    • Gerbing, D.W.& Anderson J.C. 1996. 'An updated paradigm for scale development incorporating uni- dimensionality and its assessment', Journal of Marketing Research, 25:186-92.
    • (1996) Journal of Marketing Research , vol.25 , pp. 186-192
    • Gerbing, D.W.1    Anderson, J.C.2
  • 13
    • 67650856578 scopus 로고    scopus 로고
    • Public trust in institutions at a new low
    • 8 April, Online] URL:, Accessed July 2008
    • Hartley, W. 2008. 'Public trust in institutions at a new low', Business Day electronic edition, 8 April. [Online] URL: http://www.businessday.co.za/Articles/Content.aspx?id=462 10. Accessed July 2008.
    • (2008) Business Day electronic edition
    • Hartley, W.1
  • 14
    • 85032068371 scopus 로고
    • Methodology review: Assessing the uni- dimensionality of tests and items
    • Hattie, J. 1985. 'Methodology review: Assessing the uni- dimensionality of tests and items', Applied Psychological Measurement, 9(6):139-164.
    • (1985) Applied Psychological Measurement , vol.9 , Issue.6 , pp. 139-164
    • Hattie, J.1
  • 15
    • 22944472837 scopus 로고
    • A review of scale development practices in the study of organizations
    • Hinkin, T. R. 1995. 'A review of scale development practices in the study of organizations', Journal of Management, 21(5):967-988.
    • (1995) Journal of Management , vol.21 , Issue.5 , pp. 967-988
    • Hinkin, T.R.1
  • 16
    • 0032330969 scopus 로고    scopus 로고
    • Robustness studies in covariance structure modeling: An overview and a meta- analysis
    • Hoogland, J.J.& Boomsma, A. 1998. 'Robustness studies in covariance structure modeling: An overview and a meta- analysis', Sociological Methods& Research, 26:329-367.
    • (1998) Sociological Methods& Research , vol.26 , pp. 329-367
    • Hoogland, J.J.1    Boomsma, A.2
  • 17
    • 67650817800 scopus 로고    scopus 로고
    • Joreskog, K.G.& Sorbom, D. 1988. LISREL. Scientific Software International, Inc. Lincolnwood, Chicago, Illinois, United States of America.
    • Joreskog, K.G.& Sorbom, D. 1988. LISREL. Scientific Software International, Inc. Lincolnwood, Chicago, Illinois, United States of America.
  • 18
    • 84985288138 scopus 로고
    • Structural equation models and personality research
    • Judd, C.M., Jessor, R.& Donovan, J.E. 1986. 'Structural equation models and personality research', Journal of Personality, 54(1):149-198.
    • (1986) Journal of Personality , vol.54 , Issue.1 , pp. 149-198
    • Judd, C.M.1    Jessor, R.2    Donovan, J.E.3
  • 19
    • 0035540395 scopus 로고    scopus 로고
    • Opportunities for improving consumer research through latent variable structural equation modelling
    • Mackenzie, S.B. 2001. 'Opportunities for improving consumer research through latent variable structural equation modelling', Journal of Consumer Research, 28(1):159-166.
    • (2001) Journal of Consumer Research , vol.28 , Issue.1 , pp. 159-166
    • Mackenzie, S.B.1
  • 20
    • 22644452017 scopus 로고    scopus 로고
    • Marketing research: A state-of-the art review and directions for the twenty-first century
    • Spring
    • Malhotra, N.K, Peterson M.& Kleiser, S. 1999. 'Marketing research: A state-of-the art review and directions for the twenty-first century', Journal of the Academy of Marketing Science, 27 (Spring): 160-83.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , pp. 160-183
    • Malhotra, N.K.1    Peterson, M.2    Kleiser, S.3
  • 22
    • 0002441636 scopus 로고
    • A test of services marketing theory: Consumer information acquisition activities
    • January
    • Murray, K.B. 1991. 'A test of services marketing theory: Consumer information acquisition activities', Journal of Marketing, 55 (January): 10-25.
    • (1991) Journal of Marketing , vol.55 , pp. 10-25
    • Murray, K.B.1
  • 23
    • 51249174109 scopus 로고
    • The impact of services versus goods on consumers' assessment of perceived risk and variability'
    • Murray, K.B.& Schlacter, J.L. 1990. 'The impact of services versus goods on consumers' assessment of perceived risk and variability', Journal of the Academy of Marketing Science, 18(1): 51-65.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , Issue.1 , pp. 51-65
    • Murray, K.B.1    Schlacter, J.L.2
  • 25
    • 0002344077 scopus 로고
    • Reliability: A review of psychometric basics and recent marketing practices
    • Peter, J.P. 1979. 'Reliability: A review of psychometric basics and recent marketing practices', Journal of Marketing Research, 16(1):6-17.
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 6-17
    • Peter, J.P.1
  • 26
    • 0001745358 scopus 로고
    • Construct validity: A review of basic issues and marketing practices
    • Peter, J.P. 1981. 'Construct validity: A review of basic issues and marketing practices', Journal of Marketing Research, 18(2):133- 145.
    • (1981) Journal of Marketing Research , vol.18 , Issue.2 , pp. 133-145
    • Peter, J.P.1
  • 28
    • 67650817799 scopus 로고    scopus 로고
    • Cliffhanger
    • 30 May, pp
    • Rose, R. 2008. 'Cliffhanger'. Financial Mail, 30 May, pp. 23-36.
    • (2008) Financial Mail , pp. 23-36
    • Rose, R.1
  • 29
    • 0036891309 scopus 로고    scopus 로고
    • The C-OAR-SE procedure for scale development in marketing
    • Rossiter, J.R. 2002. 'The C-OAR-SE procedure for scale development in marketing', International Journal of Research in Marketing, 19(4):1-31.
    • (2002) International Journal of Research in Marketing , vol.19 , Issue.4 , pp. 1-31
    • Rossiter, J.R.1
  • 31
    • 0003217529 scopus 로고
    • Corrections to test statistics and standard errors in covariance structure analysis
    • Von Eye, A.& Clogg, C.C, eds, Newbury Park: Sage, pp
    • Satorra, A.& Bentler, P.M. 1994. 'Corrections to test statistics and standard errors in covariance structure analysis'. In Von Eye, A.& Clogg, C.C. (eds.). Latent variable analysis: Applications to developmental research. Newbury Park: Sage, pp.399-419.
    • (1994) Latent variable analysis: Applications to developmental research , pp. 399-419
    • Satorra, A.1    Bentler, P.M.2
  • 34
    • 47849118009 scopus 로고    scopus 로고
    • Customer-based corporate reputation of a service firm: Scale development and validation
    • Walsh, G.& Beatty, S.E. 2007. 'Customer-based corporate reputation of a service firm: Scale development and validation', Journal of the Academy of Marketing Science, 35(1):127-143.
    • (2007) Journal of the Academy of Marketing Science , vol.35 , Issue.1 , pp. 127-143
    • Walsh, G.1    Beatty, S.E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.