Exploring the relevance of localization in anti-drinking and driving PSAs: Factors that may influence college students’ behaviors

Health Marketing Quarterly

Volumn 18, Issue 3-4, 2001, Pages 63-79

  Gotthoffer, Alyse R ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

Binge drinking; College students; Localization; PSAs; Public service announcements

Indexed keywords

ADULT; ADVERTIZING; ALCOHOLISM; ARTICLE; CAR DRIVING; EVALUATION; HEALTH PROMOTION; HUMAN; METHODOLOGY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLIC HEALTH SERVICE; QUESTIONNAIRE; STUDENT; TRAFFIC ACCIDENT; UNITED STATES; UNIVERSITY;

ACCIDENTS, TRAFFIC; ADULT; ADVERTISING; ALCOHOLISM; AUTOMOBILE DRIVING; HEALTH PROMOTION; HUMANS; PERSUASIVE COMMUNICATION; PUBLIC HEALTH PRACTICE; QUESTIONNAIRES; STUDENTS; UNITED STATES; UNIVERSITIES;

EID: 0035756616     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v18n03_06     Document Type: Article

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