Consumer communications, media use, and purchases via the internet: A comparative, exploratory study

Journal of International Consumer Marketing

Volumn 20, Issue 3-4, 2008, Pages 55-68

  Kwak, Hyokjin ^a   Zinkhan, George M ^b   Pan, Yue ^c   Andras, Trina Larsen ^a  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF DAYTON   (United States)

Author keywords

Internet advertising; Internet communications; Internet purchase; Mass media use; Web based chatting

Indexed keywords

EID: 67650822601     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802129243     Document Type: Article

References (28)

1. Beltramini, Richard F. 1982. Advertising Perceived Be-lievability Scale. Paper read at Proceedings of the Southwestern Marketing Association, at Wichita State University, Wichita, KS.
2. Perceived Believability of Warning Label Information Presented in Cigarette Advertising. 1988. Journal of Advertising, 17(1): 26-32.
3. Beltramini, Richard F., and Kenneth R. Evans. 1985. Perceived Believability of Research Results Information in Advertising. Journal of Advertising, 14(3): 18- 24.
4. Business Wire. Unveils Internet's First Real-Time 3D Chat Technology 1998 [cited. Available from http://www.businesswire.com.
5. Coffey, Steve, and Horst Stipp. 1997. The Interactions Between Computer and Television Usage. Journal of Advertising Research, 37(March): 61-67.
6. Dickson, Peter R. 2000. Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet. Journal of Consumer Research, 27(June): 115-122.
7. Duncan, Tom. 2002.Integrated Marketing Communication: Using Advertising and Promotion to Build Brands. New York: McGraw-Hill Irwin.
8. Expats in China. 2003. Beijing This Month Online 2003 [cited October 18 2003]. Available from http://www. expatsinchina.com/life/telecom/internet.html.
9. Furse, David, Girish Punj, and David Stewart. 1984. A Typology of Individual Search Strategies Among Purchasers of New Automobiles. Journal of Consumer Research, 10(March): 417-431.
10. Georgiadis, Phil. 1997. Media Must Get to Grips with Offline Benefits. Marketing Week, 14.
11. Grimes, A. 2003. Powerful Connections. Wall Street Journal, October 30, B1.
12. Hall, E.T. 1976. Beyond Culture. Garden City, N.Y: Anchor Press.
13. The Dance of Life: The Other Dimension of Time. 1984. Garden City, N.Y.: Anchor Press/Doubleday.
14. Hall, E.T., and M.R. Hall. 1987. Hidden Differences. NY, NY: Anchor Press.
15. Understanding Cultural Differences. 1990. Yarmouth, Maine: Intercultural Press.
16. Hapgood, Fred. 1997. Let Your Fingers Do the Talking. Inc, 119-120.
17. Hofstede, Geert. 1991. Cultures and Organizations. London: McGraw-Hill Book Co.
18. Hofstede, Geert, and M.H. Bond. 1988. Confucius and Economic Growth: New Trends in Culture's Consequences. Organizational Dynamics, 16(4): 4-21.
19. hoovers.com, 2007. MySpace.com information. March 8, 2007.
20. Kwak, Hyokjin, George M. Zinkhan, and Leyland F. Pitt. 2001. Global and Cultural Perspectives on Web-Based Chatting: An Exploratory Study. Paper read at Asia Pacific Advances in Consumer Research, at Provo, UT.
21. Rheingold, Howard. 1993. The Virtual Community: Home-steading on the Electronic Frontier. Reading, MA: Addison-Wesley Publishing Company.
22. Rice, M.D., and Zaiming Lu. 1988. A Content Analysis of Chinese Magazine Advertisements. Journal of Advertising, 17(Winter): 43-48.
23. Rowe, David. 1999. Youthful Mistake? New on Old Media. MC Technology Marketing Intelligence, 19(January): 60-61.
24. Sondergaard, Mikael. 1994. Hofstede's Consequences: A Study of Reviews, Citations and Replications. Organization Studies, 15(3): 447-456.
25. USA Today. 1999. Albright Holds Net Chat with Students Around the World 1999 [cited Dec 12 1999]. Available from http://www.usatoday.com.
26. Zinkhan, George M. 1994. International Advertising: A Research Agenda. Journal of Advertising, 23(1): 11-15.
27. Zinkhan, George M., and Anne L. Balazs. 1998. The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence. Journalism and Mass Communication Quarterly, 75(3): 535- 547.
28. Zinkhan, George M., Hyokjin Kwak, Michele Morison, and Cara Okleshen Peters. 2003. Web-Based Chatting: Consumer Communication in Cyberspace. Journal of Consumer Psychology, 13(1/2): 17-27.