The institution of advertising: Predictors of cross-national differences in consumer confidence

Journalism and Mass Communication Quaterly

Volumn 75, Issue 3, 1998, Pages 535-547

  Zinkhan, George M ^a   Balazs, Anne L ^a  

^a NONE

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EID: 0038909797     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909807500308     Document Type: Article

References (38)

1. See, for example, Steuart Henderson Britt, The Spenders (NY: McGraw-Hill, 1960); Colston E. Warne, "Advertising: A Critic's View," Journal of Marketing 26 (October 1962 ): 10-14; Thomas A. Petit and Alan Zakon, "Advertising and Social Values," Journal of Marketing 26 (October 1962): 15-17.
2. See, for example, Steuart Henderson Britt, The Spenders (NY: McGraw-Hill, 1960); Colston E. Warne, "Advertising: A Critic's View," Journal of Marketing 26 (October 1962 ): 10-14; Thomas A. Petit and Alan Zakon, "Advertising and Social Values," Journal of Marketing 26 (October 1962): 15-17.
3. See, for example, Steuart Henderson Britt, The Spenders (NY: McGraw-Hill, 1960); Colston E. Warne, "Advertising: A Critic's View," Journal of Marketing 26 (October 1962 ): 10-14; Thomas A. Petit and Alan Zakon, "Advertising and Social Values," Journal of Marketing 26 (October 1962): 15-17.
4. Richard W. Pollay and Banwari Mittal, "Here's the Beef: Factors, Determinants and Segments in Consumer Criticism of Advertising," Journal of Marketing 57 (October 1993): 99-114.
5. Srinivas Durvasula, J. Craig Andrews, Steven Lysonski, and Richard G. Netemeyer, "Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research 19 (March 1993): 626-36.
6. Petit and Zakon, "Advertising and Social Values."
7. Ogilvy & Mather Listening Post, "The Advertising Climate: Global or Local?" 64, September 1987.
8. Durvasula et al., "Assessing the Cross-national Applicability of Consumer Behavior Models."
9. Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values, abridged ed. (Beverly Hills: Sage, 1984).
10. Raymond A. Bauer and Stephen A. Greyser, Advertising in America: The Consumer View (Boston: Harvard University, Graduate School of Business Administration, 1968).
11. Durvasula et al., "Assessing the Cross-national Applicability of Consumer Behavior Models."
12. Geert Hofstede, Bram Nevijen, Denise Daval Ohayv, and Geert Sanders, "Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases," Administrative Science Quarterly 35 (June 1990): 286-316.
13. Michael Lynn, George M. Zinkhan, and Judy Harris, "Consumer Tipping: A Cross-Country Study," Journal of Consumer Research 20 (December 1993): 478-88.
14. George M. Zinkhan and Penelope J. Prenshaw, "Good Life Images and Brand Name Associations: Evidence from Asia, America, and Europe," in Advances in Consumer Research, XXI, ed. C. Allen and D. Roedder John (Provo, UT: Association for Consumer Research 1994): 496-500.
15. Thomas V. Bonoma and Wesley J. Johnston, "Decision Making Under Uncertainty: A Direct Measurement Approach," Journal of Consumer Research 6 (September 1979): 177-91.
16. George M. Zinkhan, Erich A. Joachimsthaler, and Thomas C. Kinnear, "Individual Difference Factors in the Satisfaction and Usage of a Marketing Decision Support Aid," Journal of Marketing Research 24 (May 1987): 208-14.
17. Yong Zhang and Betsy D. Gelb," Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions," Journal of Advertising 25 (fall 1996): 29-46; Nancy D. Albers-Miller and Betsy D. Gelb, "Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries," Journal of Advertising 25 (winter 1996): 57-70; Zinkhan and Prenshaw, "Good Life Images"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
18. Yong Zhang and Betsy D. Gelb," Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions," Journal of Advertising 25 (fall 1996): 29-46; Nancy D. Albers-Miller and Betsy D. Gelb, "Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries," Journal of Advertising 25 (winter 1996): 57-70; Zinkhan and Prenshaw, "Good Life Images"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
19. Yong Zhang and Betsy D. Gelb," Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions," Journal of Advertising 25 (fall 1996): 29-46; Nancy D. Albers-Miller and Betsy D. Gelb, "Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries," Journal of Advertising 25 (winter 1996): 57-70; Zinkhan and Prenshaw, "Good Life Images"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
20. Yong Zhang and Betsy D. Gelb," Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions," Journal of Advertising 25 (fall 1996): 29-46; Nancy D. Albers-Miller and Betsy D. Gelb, "Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries," Journal of Advertising 25 (winter 1996): 57-70; Zinkhan and Prenshaw, "Good Life Images"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
21. Ogilvy & Mather Listening Post, "The Advertising Climate: Global or Local?"
22. Hofstede, Culture's Consequences.
23. David Riesman, Nathan Glazer, and Reuel Denney, The Lonely Crowd (New Haven, CT: Yale University Press 1950).
24. Riesman, Glazer, and Denney, The Lonely Crowd.
25. Watson Dunn, "The Case-Study Approach in Cross-Cultural Research," Journal of Marketing Research 3 (February 1966): 26-31.
26. Dunn, "The Case-Study Approach in Cross-Cultural Research."
27. Dunn, "The Case Study Approach in Cross-Cultural Research."
28. Peter B. Smith, Shaun Dugan, and Fons Trompenaars, "National Culture and the Values of Organizational Employees," Journal of Cross-Cultural Psychology 27 (March 1996): 231-65.
29. Reader's Digest Eurodata - A Consumer Survey of 17 European Countries (London: The Reader's Digest Association, Ltd. 1991).
30. Hofstede, Culture's Consequences.
31. Hofstede, Culture's Consequences.
32. Hofstede, Culture's Consequences; Geert Hofstede, "National Cultures in Four Dimensions: A Research-based Theory of Cultural Differences among Nations," International Studies of Management and Organization 8 (spring/summer 1983): 46-74.
33. Hofstede, Culture's Consequences; Geert Hofstede, "National Cultures in Four Dimensions: A Research-based Theory of Cultural Differences among Nations," International Studies of Management and Organization 8 (spring/summer 1983): 46-74.
34. Albers-Miller, "Business Advertising Appeals"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
35. Albers-Miller, "Business Advertising Appeals"; Lynn, Zinkhan, and Harris, "Consumer Tipping."
36. See Erik L. Olson, "How Magazine Articles Portrayed Advertising from 1900 to 1940," Journal of Advertising 24 (fall 1995): 41-54; Kak Yoon, "Comparison of beliefs about advertising, attitude toward advertising, and materialism held by African Americans and Caucasians," Psychological Reports 77 (October 1995): 455-66.
37. See Erik L. Olson, "How Magazine Articles Portrayed Advertising from 1900 to 1940," Journal of Advertising 24 (fall 1995): 41-54; Kak Yoon, "Comparison of beliefs about advertising, attitude toward advertising, and materialism held by African Americans and Caucasians," Psychological Reports 77 (October 1995): 455-66.
38. Riesman, Glazer, and Denney, The Lonely Crowd.