Advertising as public diplomacy: Attitude change among international audiences

Journal of Advertising Research

Volumn 44, Issue 3, 2004, Pages 297-311

  Kendrick, Alice ^a   Fullerton, Jami A ^b  

^a Temerlin Advertising Institute   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644467155     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040255     Document Type: Review

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