A strategy of seduction? The role of commercial advertisements in the eighteenth-century retailing business of antwerp

Business History

Volumn 51, Issue 1, 2009, Pages 100-121

  Lyna, Dries ^a   van Damme, Ilja ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Antwerp; Commercial discourse; Consumption; Eighteenth century; Newspaper advertisements; Retailing business; Southern Netherlands

Indexed keywords

ADVERTISING; BUSINESS DEVELOPMENT; COMMERCIAL ACTIVITY; COMMERCIALIZATION; ECONOMIC HISTORY; EIGHTEENTH CENTURY; HISTORICAL PERSPECTIVE; QUANTITATIVE ANALYSIS; RETAILING; STRATEGIC APPROACH;

ANTWERP [BELGIUM]; BELGIUM; BENELUX; EURASIA; EUROPE; WESTERN EUROPE;

EID: 67650309550     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076790802604475     Document Type: Article

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