The advertising and marketing of consumer goods in eighteenth-century London

Advertising and the European City: Historical Perspectives

Volumn , Issue , 2019, Pages 79-95

  Walsh, Claire ^a  

^a EUROPEAN UNIVERSITY INSTITUTE   (Italy)

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[No Author keywords available]

Indexed keywords

EID: 85078999411     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780429460647-4     Document Type: Chapter

References (10)

1. J. Jeffreys, Retail Trading in Britain 1850-1950 (Cambridge: Cambridge University Press, 1954).
2. Neil McKendrick, John Brewer and J. H. Plumb, The Birth of a Consumer Society (London: Europa Publications, 1982).
3. R. B. Walker, ‘Advertising in London Newspapers 1650-1750’, Business History 15 (1975), 112-30.
4. John Stanton, London Evening Post (2-4 April 1741).
5. Benjamin Payne, London Evening Post (14-17 May 1737).
6. Mc Kendrick et al., Birth of a Consumer Society, 123.
7. Joanna Schopenhauer, A Lady Travels: Journeys in England and Scotland from the Diaries of Joanna Schopenhauer, translated and edited by R. Michaelis-Jena and W. Merson (London: Routledge, 1988), 151.
8. Helen Clifford, ‘Parker and Wakelin: the Study of an Eighteenth Century Goldsmithing Business with Particular Reference to the Garrard Ledgers 1770-1776’ (Ph.D. diss., Royal College of Art, 1989).
9. Claire Walsh, ‘Shop Design and the Display of Goods in Eighteenth-Century London’, Journal of Design History 8, no. 3 (1995), 157-76.
10. Peter Borsay, ‘The English Urban Renaissance: the development of provincial urban culture c. 1680-1760’,’ Social History 5 (May 1977), 582.