Exploring memory for product names advertised with humour

Journal of Consumer Behaviour

Volumn 8, Issue 2-3, 2009, Pages 135-148

  Hansen, Jochim ^a   Strick, Madelijn ^b   van baaren, Rick B ^b   Hooghuis, Mirjam ^c   Wigboldus, Daniël H J ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^c Career Factory   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650160018     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.278     Document Type: Article

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