Can companies influence investor behaviour through advertising? super bowl commercials and stock returns

European Financial Management

Volumn 11, Issue 5, 2005, Pages 625-647

  Fehle, Frank ^a   Tsyplakov, Sergey ^b   Zdorovtsov, Vladimir ^c  

^a Barclays   (United Kingdom)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c Advanced Research Center   (United States)

Author keywords

Advertising; G12; G14; Investor behaviour

Indexed keywords

EID: 67650151760     PISSN: 13547798     EISSN: 1468036X     Source Type: Journal    
DOI: 10.1111/j.1354-7798.2005.00301.x     Document Type: Article

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