Marketing reform: A meta-analytic, best practice framework for using marketing metrics effectively

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 312-316

  Farley, John U ^a   Kopalle, Praveen K ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b DARTMOUTH COLLEGE   (United States)

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[No Author keywords available]

Indexed keywords

EID: 67650088719     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (14)

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