A three-step approach to marketing electronic resources at Brock university

Serials Librarian

Volumn 53, Issue 3, 2007, Pages 107-124

  Woods, Shelley L ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Electronic resources; Evaluation; Instruction; Marketing; Surveys; Web site

Indexed keywords

EID: 67650074215     PISSN: 0361526X     EISSN: 15411095     Source Type: Journal    
DOI: 10.1300/J123v53n03_08     Document Type: Article

References (19)

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12. Ontario Council of University Libraries [Home Page], http:/www.ocul.on. ca/ (accessed April 5, 2006).
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14. Canadian Association of Research Libraries "Research Library Spending on Electronic Serials Surpasses Print Serials for the First Time," http://www.carl-abrc.ca/projects/statistics/pdf/media%20release-2005-e.pdf (accessed February 21, 2005).
15. De Sáez, Marketing Concepts, 141.
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