Marketing organic products: Exploring some of the pervasive issues

Journal of Food Products Marketing

Volumn 14, Issue 4, 2008, Pages 95-108

  Pearson, David ^a   Henryks, Joanna ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF NEW ENGLAND   (Australia)

Author keywords

Marketing mix; Organic food; Place; Price; Product; Promotion

Indexed keywords

EID: 67650046446     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440801986421     Document Type: Article

References (19)

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