Strategic corporate philanthropic relationships: Nonprofits' perceptions of benefits and corporate motives

Public Relations Review

Volumn 35, Issue 3, 2009, Pages 301-303

  Rumsey, Gregory G ^a   White, Candace ^b  

^a SOUTHERN ADVENTIST UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Corporate philanthropy; Corporate social responsibility; Nonprofit public relations

Indexed keywords

EID: 67649502302     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.05.005     Document Type: Article

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