A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure

Substance Abuse

Volumn 30, Issue 2, 2009, Pages 127-140

  Dejong, William ^a   Schneider, Shari Kessel ^b   Towvim, Laura Gomberg ^b   Murphy, Melissa J ^b   Doerr, Emily E ^b   Simonsen, Neal R ^c   Mason, Karen E ^c   Scribner, Richard A ^c  

^a BOSTON UNIVERSITY SCHOOL OF PUBLIC HEALTH   (United States)

^b EDUCATION DEVELOPMENT CENTER   (United States)

^c Department of Pathology   (United States)

Author keywords

Alcohol; College; Media Campaign; Social Norms; Student

Indexed keywords

ALCOHOL;

ADULT; ALCOHOL CONSUMPTION; ARTICLE; CLINICAL TRIAL; COLLEGE STUDENT; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; CROSS-SECTIONAL STUDY; DRINKING BEHAVIOR; FEMALE; HEALTH SURVEY; HUMAN; INFORMATION DISSEMINATION; MAJOR CLINICAL STUDY; MALE; MULTICENTER STUDY; OUTCOME VARIABLE; POSTAL MAIL; RANDOMIZED CONTROLLED TRIAL; RATING SCALE; RISK FACTOR; SCHOOL HEALTH EDUCATION; SCORING SYSTEM; SELF REPORT; SOCIAL MARKETING; SOCIAL NORMS MARKETING CAMPAIGN; SOCIAL PSYCHOLOGY; UNITED STATES; ADOLESCENT; HEALTH PROMOTION; PSYCHOLOGICAL ASPECT; REPRODUCIBILITY; STATISTICS; STUDENT; TREATMENT OUTCOME;

ADOLESCENT; ALCOHOL DRINKING; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH PROMOTION; HEALTH SURVEYS; HUMANS; MALE; REPRODUCIBILITY OF RESULTS; SOCIAL MARKETING; SOCIAL VALUES; STUDENTS; TREATMENT OUTCOME; UNITED STATES; YOUNG ADULT;

EID: 67649171528     PISSN: 08897077     EISSN: 15470164     Source Type: Journal    
DOI: 10.1080/08897070902802059     Document Type: Article

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