Environmentally-active consumers' preferences for zero-emission vehicles: Public sector and marketing implications

Journal of Nonprofit and Public Sector Marketing

Volumn 19, Issue 1, 2008, Pages 1-33

  Mills, Michael ^a  

^a ACNielsen   (New Zealand)

Author keywords

Consumer preference; Diffusion; Zero emission

Indexed keywords

EID: 67449163768     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v19n01_01     Document Type: Article

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