Researching consumer satisfaction: An extension of Herzberg's motivator and hygiene factor theory

Journal of Travel and Tourism Marketing

Volumn 23, Issue 1, 2007, Pages 71-83

  Lian Chan, Jennifer Kim ^a   Baum, Tom ^b  

^a UNIVERSITI MALAYSIA SABAH   (Malaysia)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Consumer satisfaction; Ecolodge; Herzberg's Motivator and Hygiene Factor Theory; Satisfiers and dissatisfiers; Service experience; Service quality dimensions

Indexed keywords

EID: 67249146828     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v23n01_06     Document Type: Article

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