Social marketing as a strategy to increase immunization rates

Archives of Pediatrics and Adolescent Medicine

Volumn 163, Issue 5, 2009, Pages 432-437

  Opel, Douglas J ^a,b,d   Diekema, Douglas S ^a,b   Lee, Nancy R ^c   Marcuse, Edgar K ^b  

^a SEATTLE CHILDREN S HOSPITAL   (United States)

^b UNIVERSITY OF WASHINGTON SCHOOL OF MEDICINE   (United States)

^c Social Marketing Services Inc   (United States)

^d Metropolitan Park W   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AUTISM; DRUG SAFETY; HEALTH BELIEF MODEL; HUMAN RIGHTS; IMMUNIZATION; INTERNET; MASS MEDIUM; MINORITY GROUP; PARENTAL ATTITUDE; PATIENT AUTONOMY; PERSUASIVE COMMUNICATION; PRIORITY JOURNAL; PUBLIC HEALTH; RELIGION; REVIEW; SOCIAL MARKETING; SOCIAL PSYCHOLOGY; THEORY OF PLANNED BEHAVIOR; TRUST; UNITED STATES;

CHILD, PRESCHOOL; HEALTH PROMOTION; HUMANS; IMMUNIZATION; INFANT; INFANT, NEWBORN; PATIENT ACCEPTANCE OF HEALTH CARE; SOCIAL MARKETING; UNITED STATES; WASHINGTON;

EID: 66149155765     PISSN: 10724710     EISSN: 15383628     Source Type: Journal    
DOI: 10.1001/archpediatrics.2009.42     Document Type: Review

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