Customer targeting models using actively-selected web content

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2008, Pages 946-953

  Melville, Prem ^a   Rosset, Saharon ^a,b   Lawrence, Richard D ^a  

^a IBM T J WATSON RESEARCH CENTER   (United States)

^b TEL AVIV UNIVERSITY   (Israel)

Author keywords

Active feature value acquisition; Active learning; Text categorization; Web mining

Indexed keywords

ACTIVE FEATURE-VALUE ACQUISITION; ACTIVE LEARNING; CUSTOMER TARGETING; EMPIRICAL RESULTS; NEW PRODUCTS; STATISTICAL MODELS; TEXT CATEGORIZATION; TEXT-BASED FEATURES; TRANSACTION DATUM; WEB CONTENTS; WEB MINING;

EDUCATION; INFORMATION MANAGEMENT; MERGERS AND ACQUISITIONS; MINING; SALES; TEXT PROCESSING;

WORLD WIDE WEB;

EID: 65449166877     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1401890.1402003     Document Type: Conference Paper

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