Technology licensing strategies: The interaction of process and content characteristics

Strategic Organization

Volumn 7, Issue 2, 2009, Pages 183-221

  Lichtenthaler, Ulrich ^a   Ernst, Holger ^a  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Corporate strategy; Mixed methods research; Strategic planning; Strategy content; Strategy process; Technology licensing

Indexed keywords

EID: 65449152873     PISSN: 14761270     EISSN: 1741315X     Source Type: Journal    
DOI: 10.1177/1476127009102672     Document Type: Article

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