Direct to consumer advertising via the internet, a study of hip resurfacing

Scottish Medical Journal

Volumn 54, Issue 1, 2009, Pages 10-13

  Ogunwale, Bamikole ^a   Clarke, J ^b   Young, D ^c   Mohammed, A ^a   Patil, S ^a   Meek, R M D ^a  

^a SOUTHERN GENERAL HOSPITAL   (United Kingdom)

^b GOLDEN JUBILEE NATIONAL HOSPITAL   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Direct to consumer advertising; Direct to patient advertising; Hip; Internet; Resurfacing; Surface replacement

Indexed keywords

ACCURACY; ADVERTIZING; ARTICLE; CONSUMER; CONTENT ANALYSIS; DATA ANALYSIS; HUMAN; INFORMATION PROCESSING; INTERNET; MEDICAL INFORMATION; QUALITY CONTROL; SCORING SYSTEM; SYSTEMATIC ERROR; TOTAL HIP PROSTHESIS; CONSUMER HEALTH INFORMATION; EPIDEMIOLOGY; FINANCIAL MANAGEMENT; HEALTH CARE QUALITY; HIP ARTHROPLASTY; HIP PROSTHESIS; INTERPERSONAL COMMUNICATION; REPRODUCIBILITY;

ADVERTISING AS TOPIC; ARTHROPLASTY, REPLACEMENT, HIP; BIAS (EPIDEMIOLOGY); CONSUMER HEALTH INFORMATION; HIP PROSTHESIS; HUMANS; INTERNET; MARKETING OF HEALTH SERVICES; QUALITY INDICATORS, HEALTH CARE; REPRODUCIBILITY OF RESULTS; TRUTH DISCLOSURE;

EID: 65249173429     PISSN: 00369330     EISSN: None     Source Type: Journal    
DOI: 10.1258/rsmsmj.54.1.10     Document Type: Article

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