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Quality and Quantity

Volumn 43, Issue 3, 2009, Pages 441-450

Examination of the effects of the relationship marketing orientation on the company performance

(3) Kucukkancabas, Selin a Akyol, Ayse a Ataman, Berk M b

a TRAKYA UNIVERSITY (Turkey)

b ERASMUS UNIVERSITY (Netherlands)

Author keywords

Company performance; Moderating effect; Relationship marketing orientation; Turkish beverage industry

Indexed keywords

EID: 64749088717 PISSN: 00335177 EISSN: 15737845 Source Type: Journal
DOI: 10.1007/s11135-007-9119-x Document Type: Article

Times cited : (11)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.