The effects of direct experience on consumer product evaluation

Journal of Socio-Economics

Volumn 38, Issue 3, 2009, Pages 509-518

  de Groot, I Manon ^a   Antonides, Gerrit ^b   Read, Daniel ^c   Raaij, W Fred van ^a  

^a TILBURG UNIVERSITY   (Netherlands)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Direct experience; Product evaluation; Product trial; Willingness to pay

Indexed keywords

EID: 64549088045     PISSN: 10535357     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.socec.2008.08.008     Document Type: Article

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