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Volumn 5, Issue 3, 2009, Pages 811-819

Markov model based adaptive web advertisement system by tracking a user's taste

Author keywords

Dynamic delivery; Markov model; Taste prediction; Web advertisement

Indexed keywords


EID: 63849249718     PISSN: 13494198     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (6)

References (11)
  • 1
    • 48249151090 scopus 로고    scopus 로고
    • Knowledge discovery from web usage data: A novel approach for prefetching of web pages based on ART neural network clustering algorithm
    • G. T. Raju and P. S. Satyanarayana, Knowledge discovery from web usage data: A novel approach for prefetching of web pages based on ART neural network clustering algorithm, International Journal of Innovative Computing, Information and Control, vol.4, no.4, pp.897-904, 2008.
    • (2008) International Journal of Innovative Computing, Information and Control , vol.4 , Issue.4 , pp. 897-904
    • Raju, G.T.1    Satyanarayana, P.S.2
  • 3
    • 17444428657 scopus 로고    scopus 로고
    • Scheduling web advertisements: A note on the minspace problem
    • M. Dawande, S. Kumar and C. Sriskandarajah, Scheduling web advertisements: A note on the minspace problem, Journal of Scheduling, vol.8, no.1, pp.97-106, 2005.
    • (2005) Journal of Scheduling , vol.8 , Issue.1 , pp. 97-106
    • Dawande, M.1    Kumar, S.2    Sriskandarajah, C.3
  • 5
    • 33846097223 scopus 로고    scopus 로고
    • The effects of attention inertia on advertisements on the WWW
    • J. C. Wang and R. F. Day, The effects of attention inertia on advertisements on the WWW, Computers in Human Behavior, vol.23, no.3, pp.1390-1407, 2007.
    • (2007) Computers in Human Behavior , vol.23 , Issue.3 , pp. 1390-1407
    • Wang, J.C.1    Day, R.F.2
  • 7
    • 0346702962 scopus 로고    scopus 로고
    • Discovering internet marketing intelligence through online analytical web usage mining
    • A. G. Buchner and M. D. Mulvenna, Discovering internet marketing intelligence through online analytical web usage mining, Sigmod Record, vol.27, no.4, 1998.
    • (1998) Sigmod Record , vol.27 , Issue.4
    • Buchner, A.G.1    Mulvenna, M.D.2
  • 9
    • 33646202730 scopus 로고
    • Dynamic Probabilistic Systems
    • John Wiley & Sons
    • R. A. Howard, Dynamic Probabilistic Systems, Volume I: Markov Models, John Wiley & Sons, 1971.
    • (1971) Markov Models , vol.1
    • Howard, R.A.1
  • 11
    • 24144496465 scopus 로고    scopus 로고
    • Pruning rule for kMER-based acquisition of the global topographic feature map
    • E. Uchino, N. Suetake and C. Ishigaki, Pruning rule for kMER-based acquisition of the global topographic feature map, IEICE Transactions on Information and Systems, vol.E88-D, no.3, pp.675-678, 2005.
    • (2005) IEICE Transactions on Information and Systems , vol.E88-D , Issue.3 , pp. 675-678
    • Uchino, E.1    Suetake, N.2    Ishigaki, C.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.