Characterizing the decision process leading to enrollment in doctoral programs: Theory, application, and practice

Journal of Marketing for Higher Education

Volumn 10, Issue 1, 2000, Pages 13-26

  Stiber, Gregory F ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Enrollment process; Marketing research; Student decision process; Survey development

Indexed keywords

EID: 6344261791     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n01_02     Document Type: Article

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