The link between strong public relationships and donor support

Public Relations Review

Volumn 33, Issue 1, 2007, Pages 99-102

  O'Neil, Julie ^a  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Fundraising; Nonprofits; Organizational public relationships; Stewardship

Indexed keywords

EID: 33847067002     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.11.021     Document Type: Article

References (7)

1. Burnett K. Relationship fundraising: A donor based approach to the business of raising money (2002), Jossey-Bass, San Francisco, CA
2. Grunig J.E. Image and substance: From symbolic to behavioral relationships. Public Relations Review 19 2 (1993) 131-139
3. Hall M.R. Building on relationships: A fundraising approach for community colleges. Community College Journal of Research and Practice 26 (2002) 47-60
4. Hon, L. & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainsville, FL: Institute for Public Relations.
5. Kelly K.S. Effective fund-raising management (1998), Lawrence Erlbaum Associates, Mahwah, NJ
6. Maehara, P.V. (2002). Let ethics be your fundraising guide. Association Management.
7. Sargeant A. Relationship fundraising: How to keep donors loyal. Nonprofit Management & Leadership 12 2 (2001) 177-192