Co-creating value in a retail market setting

Journal of Food Products Marketing

Volumn 15, Issue 1, 2009, Pages 1-14

  Sogn Grundvåg, Geir ^a   Rånes, Stein Arne ^a   Grønhaug, Kjell ^b   Gray, Brendan ^c  

^a Norwegian Institute of Food   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^c UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Co creation of value; Customer relationships; Innovation; Interaction

Indexed keywords

EID: 61449120213     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440802470532     Document Type: Article

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