'Text' and 'audience': One and the same? Methodological tensions in media research

Textual Practice

Volumn 13, Issue 3, 1999, Pages 487-508

  Hartley, John ^a  

^a NONE

Author keywords

Audience; Empirical method; Knowledge; Reader; Text

Indexed keywords

EID: 61049273184     PISSN: 0950236X     EISSN: None     Source Type: Journal    
DOI: 10.1080/09502369908582352     Document Type: Article

References (38)

1. Thomas Hobbes, Leviathan, ed. C.B. Macpherson (Harmondsworth: Penguin, 1968 [first published 1651]), p. 82.
2. John Hartley, 'Invisible fictions: television audiences, paedocracy, pleasure', Textual Practice, 1:2 (1987), pp. 121-38.
3. Greg Philo and David Miller, Cultural Compliance: Dead Ends of Media/Cultural Studies and Social Science (Glasgow University: Glasgow Media Group, February 1998), p. 23.
4. David Morley, Television, Audiences and Cultural Studies (London: Routledge, 1992), p. 178.
5. See John Hartley, Tele-ology: Studies in Television (London and New York: Routledge, 1992), ch. 7.
6. Jim McGuigan, 'Review of Popular Reality, European Journal of Communication, 12:2 (1997), pp. 251-4, this quotation p. 253.
7. John Hartley, Popular Reality: Journalism, Modernity, Popular Culture (London: Arnold, 1996), pp. 166, 168.
8. Hartley, Popular Reality, pp. 4-6 for the kissing methodology; p. 12 and chs 4 and 5 for the politics of kissing.
9. See also Mark Gibson, 'Richard Hoggart's Grandmother's Ironing: some questions about "power" in international cultural studies', International Journal of Cultural Studies, 1:1 (1998), pp. 25-44, esp p. 40.
10. John Hartley, Uses of Television (London and New York: Routledge, 1999), ch. 9.
11. See the 'Media Wars' themed section, edited by Terry Flew, Jason Sternberg, Cratis Hippocates, in Media International Australia incorporating Culture & Policy, 90 (1999), pp. 1-90.
12. Keith Windschutde, 'Cultural studies versus journalism', in M. Breen (ed.) Journalism: Theory and Practice (Sydney: Mackay Press, 1998), pp. 17-36, this quotation p. 28.
13. Hartley, 'Invisible fictions', p. 125;
14. see also Tele-ology, p. 105.
15. Yuri Lotman, The Structure of the Artistic Text (Ann Arbor: Michigan University Press, 1976), pp. 295-6.
16. See e.g. Wolfgang Iser, The Act of Reading: A Theory of Aesthetic Response (Baltimore, MD: Johns Hopkins University Press, 1978);
17. Stuart Hall, Ian Connell and Lydia Curti, 'The "unity" of current affairs television', Working Papers in Cultural Studies, 9 (1976), pp. 51-93;
18. Janice Radway, Reading the Romance: Women, Patriarchy and Popular Literature (Chapel Hill: University of North Carolina Press, 1984);
19. Jonathan Culler, The Pursuit of Signs: Semiotics, Literature, Deconstruction (London: Routledge, 1982);
20. Umberto Eco, The Role of the Reader (Bloomington: Indiana University Press, 1979);
21. Stanley Fish, Zr There a Text in this Class? The Authority of Interpretive Communities (Cambridge, MA: Harvard University Press, 1980).
22. See Hartley, Tele-ology, ch. 5.
23. Alan Sinfield, Cultural Politics - Queer Reading (London: Routledge, 1994), pp. 51-3, 62-9;
24. see also Jonathan Dollimore, 'Bisexuality, heterosexuality, and wishful theory', Textual Practice, l0 (1996), pp. 523-39.
25. David E. Morrison, The Search for a Method: Focus Groups and the Development of Mass Communication Research (Luton: University of Luton Press, 1998), p. 159.
26. Greg Philo, 'The content of media coverage', in Don Redding (ed.) Dispatches from Disaster Zones: The Reporting of Humanitarian Disasters (London: ECHO (European Community Humanitarian Office), 1998), pp. 44-5;
27. see also Crisis pages at www.alertnet.org.
28. Philo and Miller, Cultural Compliance, p. 47.
29. Mark Hobart, 'Ethnography as a practice, or the unimportance of penguins', Europaea: Journal of the Europeanists, II-l (1996), pp. 3-36, this quotation p. 9.
30. See Jon P. Klancher, The Making of English Reading Audiences 1790-1832 (Madison: University of Wisconsin Press, 1987);
31. Thomas Richards, The Imperial Archive: Knowledge and the Fantasy of Empire (London: Verso, 1993).
32. McKenzie Wark, Celebrities, Culture and Cyberspace: The Light on the Hill in a Postmodern World (Sydney: Pluto Press Australia, 1999), p. 134.
33. Wark, Celebrities, p. 135.
34. See Hartley, Uses of Television, chs 4, 5 and 11, for a discussion of the notion of text/reader relations in the popular media as 'transmodern teaching'.
35. I discuss this issue more fully in John Hartley, 'What is journalism? The view from under a stubbie-cap', Media International Australia incorporating Culture & Policy, 90 (1999), pp. 15-33.
36. This article originated as a talk at the School of Oriental and African Studies, London University, on Australia Day (26 January) 1999. I'm grateful to Mark Hobart for the invitation.
37. Ian Hargreaves, 'The ethical boundaries of reporting', in Mike Ungersma (ed.) Reporten and the Reported: The 1999 Vauxhall Lectures (Cardiff: Centre for Journalism Studies, 1999), pp. 1-15, this quotation p. 4.
38. Hobbes, Leviathan, p. 82.