Understanding communication research findings

Journal of Consumer Affairs

Volumn 43, Issue 1, 2009, Pages 170-173

  Preston, Ivan L ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60649098810     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2008.01132.x     Document Type: Article

References (9)

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2. Carlson, Les. 2008. Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest. Journal of Consumer Affairs, 42 (Spring 100 105.
3. Cohen, Joel B. 1989. Counting Advertising Assertions to Assess Regulatory Policy: When It Doesn't Add Up. Journal of Public Policy and Marketing, 8 : 24 29.
4. Jacobellis v. Ohio. 1964. U.S. Reports, 378: 184, 197 (Stewart, J., dissenting).
5. Petty, Ross D. 2008. Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies. Journal of Consumer Affairs, 42 (Fall 461 470.
6. Preston, Ivan L. 1996. The Great American Blow-Up: Puffery in Advertising and Selling. Rev. ed. (original ed., 1975). Madison : University of Wisconsin Press.
7. Ringold, Deborah J. and John E. Calfee. 1989. The Informational Content of Cigarette Advertising: 1926-1986. Journal of Public Policy and Marketing, 8 : 1 23.
8. Rotfeld, Herbert Jack. 2008. Can You Really Say That? Journal of Consumer Affairs, 42 (Fall 484 487.
9. Sun Oil Co. 1974. FTC Decisions, vol. 84. Washington, DC : Federal Trade Commission.