Mixed methods in interpretive research: An application to the study of the self concept

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 198-218

  Bahl, Shalini ^a   Milne, George R ^b  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59949094029     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00023     Document Type: Chapter

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