Characteristics of effective battery recycling slogans: A Swiss field study

Resources, Conservation and Recycling

Volumn 53, Issue 4, 2009, Pages 218-230

  Hansmann, Ralf ^a   Loukopoulos, Peter ^a,b   Scholz, Roland W ^a  

^a ETH ZURICH   (Switzerland)

^b SWEDISH NATIONAL ROAD AND TRANSPORT RESEARCH INSTITUTE   (Sweden)

Author keywords

Campaigns; Effectiveness; Factual communication; Humour; Liking; Persuasion; Reactance; Recycling; Slogan characteristics

Indexed keywords

CAMPAIGNS; EFFECTIVENESS; FACTUAL COMMUNICATION; HUMOUR; LIKING; PERSUASION; REACTANCE; SLOGAN CHARACTERISTICS;

RECYCLING; RETAIL STORES;

SURVEYS;

EFFICIENCY MEASUREMENT; FIELD METHOD; RECYCLING; SURVEY;

EID: 59849116281     PISSN: 09213449     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.resconrec.2008.12.003     Document Type: Article

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