European Communication Monitor. Current developments, issues and tendencies of the professional practice of public relations in Europe

Public Relations Review

Volumn 35, Issue 1, 2009, Pages 79-82

  Moreno, Ángeles ^a   Zerfass, Ansgar ^b   Tench, Ralph ^c   Verčič, Dejan ^d   Verhoeven, Piet ^e  

^a UNIVERSIDAD REY JUAN CARLOS   (Spain)

^b UNIVERSITY OF LEIPZIG   (Germany)

^c LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

^d UNIVERSITY OF LJUBLJANA   (Slovenia)

^e UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Corporate social responsibility; European communication management; European public relations; Evaluation; Intercultural communication; Management strategy; New media

Indexed keywords

EID: 59649107246     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.12.001     Document Type: Article

References (6)

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2. Maignan I., and Ralston D.A. Corporate social responsibility in Europe and the U.S.: Insights from businesses' self-presentations. Journal of International Business Studies 33 3 (2002) 497-514
3. Swerling, J., Gregory, J., Schuh, J., Goff, T., Gould, J, Gu, X.C., et al. (2008). Fifth annnual public relations generally accepted practices (G.A.P.) study (2007 data) GAP V. Los Angeles: University of Southern California. Available at: http://annenberg.usc.edu/CentersandPrograms/ResearchCenters/SPRC.aspx.
4. In: Van Ruler B., and Vercic D. (Eds). Public relations and communication management in Europe. A nation-by-nation introduction to public relations theory and practice (2004), Mouton De Gruyter, Berlin/New York
5. Zerfass, A., Van Ruler, B., Rogojinaru, A., Vercic, D., & Hamrefors, S. (2007). European Communication Monitor 2007. Trends in communication management and public relations (results and implications. Leipzig: University of Leipzig/Euprera. Available at: http://www.communicationmonitor.eu.
6. Zerfass, A., Moreno, A., Tench, R., Verčič, D., & Verhoeven, P. (2008). European Communication Monitor 2008. Trends in Communication Management and Public Relations-Results and Implications. Brussels, Leipzig: Euprera/University of Leipzig Available at: http://www.communicationmonitor.eu.