Benefits of ambiguity in new product development

International Journal of Innovation and Technology Management

Volumn 5, Issue 3, 2008, Pages 303-319

  Brun, Eric ^a   SÆtre, Alf Steinar ^b   Gjelsvik, Martin ^c  

^a UNIVERSITY OF STAVANGER   (Norway)

^b NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

^c INTERNATIONAL RESEARCH INSTITUTE OF STAVANGER   (Norway)

Author keywords

ambiguity; New product development; qualitative research

Indexed keywords

EID: 59049099675     PISSN: 02198770     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219877008001382     Document Type: Article

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