Crafting R&D project portfolios

Research Technology Management

Volumn 45, Issue 5, 2002, Pages 48-59

  MacMillan, Ian C ^a,b   McGrath, Rita Gunther ^c  

^a Sol C Snider Entrepreneurial Research Program   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COST BENEFIT ANALYSIS; INVESTMENTS; MARKETING; RESOURCE ALLOCATION; RISK MANAGEMENT; STRATEGIC PLANNING; TECHNOLOGICAL FORECASTING;

PROFITS; REVENUES;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0036714910     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.2002.11671522     Document Type: Article

References (5)

1. Managing R&D as a strategic option
2. Assessing technology projects using real options reasoning
3. When choosing R&D projects, go with long shots
4. Marketing and discontinuous innovation: The probe and learn process
5. Creating project plans to focus product development