Spontaneous interaction with audiovisual contents for personalized e-commerce over Digital TV

Expert Systems with Applications

Volumn 36, Issue 3 PART 1, 2009, Pages 4192-4197

  López Nores, Martín ^a   Rey López, Marta ^a   Pazos Arias, José J ^a   García Duque, Jorge ^a   Blanco Fernández, Yolanda ^a   Gil Solla, Alberto ^a   Díaz Redondo, Rebeca P ^a   Fernández Vilas, Ana ^a   Ramos Cabrer, Manuel ^a  

^a UNIVERSITY OF VIGO   (Spain)

Author keywords

E commerce; Interactive Digital TV; Personalization; Spontaneous advertising

Indexed keywords

DIGITAL TELEVISION; ELECTRONIC COMMERCE; HUMAN COMPUTER INTERACTION; MARKETING; TELEVISION BROADCASTING; TELEVISION RECEIVERS; VISUAL COMMUNICATION;

DIGITAL TV RECEIVERS; INTERACTIVE DIGITAL TV; INTERACTIVE SERVICES; PERSONALIZATIONS; PERSONALIZED ADVERTISINGS; PERSONALIZED E COMMERCES; SPONTANEOUS ADVERTISING; SPONTANEOUS INTERACTION;

INTERACTIVE TELEVISION;

EID: 58749116691     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.04.007     Document Type: Article

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