Value Creation in the Business Curriculum: A Tale of Two Courses

Journal of Education for Business

Volumn 82, Issue 6, 2007, Pages 329-336

  Weinstein, Art ^a   Barrett, Hilton ^b  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b ELIZABETH CITY STATE UNIVERSITY   (United States)

Author keywords

case analysis; customer value; horizontal and vertical value chain; teaching innovation; value creation

Indexed keywords

EID: 58449093945     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.3200/JOEB.82.6.329-336     Document Type: Article

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